MIWI Marketing
Date: July 2024 - Present
MIWI Marketing is a small women owned marketing agency located in Indianapolis, Indiana. From cause marketing to brand identity to personal branding, MIWI does it all. With clients across the country MIWI stands out by being authentic. MIWI Marketing creates bold strategies to position and amplify unique brands with a purpose. The brand was well established but lacked a social media presence. So, with a clear vision of where I could take the brand, I stepped into the role as the Social Media Manager.
LinkedIn | Instagram | Facebook
Social Media Strategy
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Graphic Design
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Copywriting
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Video Production
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Social Media Management
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Social Media Strategy . Graphic Design . Copywriting . Video Production . Social Media Management .
Creative Process
The first order of business was to establish a social media presence for the agency. The brand messaging was clear so it was my job to implement that in eye catching graphics and attention grabbing captions. After hours of research and thoughtful conversions with the team, I successfully created a social media strategy that aligned with the brand’s identity and goals. From there, on a monthly basis I design social media content, write creative captions, and engage with the audience. All with the goal of showing up authentically and boldly in our community.
Bright & Bold Graphics
MIWI had a preexisting color palette full of bold and bright colors. I wanted to use the bright colors to create clean and crisp designs that would stand out when scrolling on your feed. It was also important that I focused on using straight lines in the designs 90% of the time.
Creative & Clever Captions
Now that a bold and colorful graphic caught your eye, I needed to write creative captions that would highlight MIWI's values and services while also creating a community of business owners. Each caption is educational while remaining authentic to the services that MIWI provides.
My Impact
75+
Increase in followers within the first 90 days
3X
Increase in engagement and impressions within the first 28 days
2.5K
Average reach on all social media platforms
30+
Qualified leads in the first 90 days